When and How to Dilute Your SEO for Website Content
You will not expect to see such a title in this blog section of a social media agency in Montreal but the way digital marketing world has transformed it does make sense at times to develop content without thinking about SEO aspects.
Mentioned below are some occasions when you don’t need to worry about SEO or cut down on the effort.
- Talking about new trend
At times some businesses want to come out with a new industry phrase. Their content marketers may start writing about it long before it is widely known. The phrase may not have any detectable search volume. It is in fact praiseworthy for brands to take a lead and write about a trend that is new because it highlights their expertise. This is where SEO should not be on mind. Once the trend picks on, the business will get rewarded gradually as the search engines will recognize it for having a content-first approach.
- Not many people search for the keyword phrase
There are plenty of low-volume search terms that have long-tail keyword searches. Nonetheless, it is still good to target them if they can help you generate high rankings and attract leads. This is particularly true for B2B companies that have long cycle sales. But as these are low-volume search phrases, they don’t require mechanical SEO. The conversions from leads generated are also low in these cases.
- The keywords are too competitive
A business may aim to rank on the first page of Google for keyword like “project management tool” which is searched approximately 3000 times a month. The reality however turns out to be different. A website generally ranks on the first page of Google is its primary keyword is searched only about 300 to 500 times a month. So there is no use building and rebuilding strategies around the word “project management tool”.
When a keyword phrase is too competitive, it is wise to accept your current ranking and work on alternative keyword phrases. Finding the answer to questions as mentioned below will help you to create a list of these keywords:
- Will the keyword phrase fit organically in the title of content?
- Is the optional phrase worth a research within the time you have to publish this content?
- Will the keyword be relevant to content?
- Have you worked well on all other aspects of your SEO?
The summary of the matter is – do not always follow the conventional norms. Think differently to make your content stand out on the web.